Surprise Travel Company: The Pack Up + Go Story with Founder Lillian Rafson |#132

Turning a simple idea into a travel company that has sent more than 50,000 travelers to 300+ destinations across the United States takes more than good marketing — it requires trust, logistics, and a deep understanding of how people actually want to travel. Lillian Rafson, Founder and CEO of Pack Up + Go, shares how a random conversation in a hostel in Riga led her to move back to Pittsburgh, start a surprise travel company at 23, and build a business that removes the stress of trip planning while restoring a sense of discovery. The conversation explores how surprise travel works, why travelers willingly give up control, and what it takes to design trips that prioritize discovery over endless planning.