#108 Unseen Tours: Redefining Travel Through Human Connection – With CEO Jasmine Awad

Jasmine Awad is redefining walking tours through meaningful human connection. As CEO of Unseen Tours, she leads a social enterprise offering guided walks across the UK, led by people who have experienced homelessness. These tours combine storytelling, local history, and social insight to challenge perceptions, empower guides with paid work and new skills, and foster empathy through firsthand voices. We explore how travel can move beyond sightseeing to become a catalyst for understanding and change.